3 Ways to Boost Your Marketing Immediately (With Strategy Examples)
- Spencer Johnson
- 6 days ago
- 4 min read
Most small and medium-sized businesses know they need better marketing. The problem? Knowing where to start. You've got a limited budget, a packed schedule, and a dozen "experts" telling you to do a dozen different things.
Here's the truth: marketing with strategy doesn't have to be complicated. You don't need a massive overhaul or a six-figure ad budget. You need a few high-impact moves that create momentum fast.
This post breaks down three ways to boost your marketing immediately: with marketing strategy examples you can put to work this week.
1. Write an Expert Insight Article
If you're wondering what marketing strategy actually moves the needle, start here. An expert insight article positions your business as the go-to authority in your space. It builds trust, improves SEO, and gives you content to repurpose across every channel.
Why It Works
People buy from businesses they trust. A well-written article that solves a real problem proves you know your stuff: before a prospect ever picks up the phone.
For marketing strategy for small business owners, this is one of the highest-ROI moves you can make. One solid article can:
Drive organic traffic for months (or years)
Position you above competitors who only post sales pitches
Serve as the foundation for emails, social posts, and lead magnets
How to Do It
Pick a topic your ideal customer actually struggles with. Not something generic: something specific to their situation. Then answer it better than anyone else on the internet.
Quick tips to get started:
List the top 5 questions prospects ask before buying from you
Choose the one you can answer with the most depth and clarity
Write 800–1,500 words that deliver real, actionable value
Include a clear call to action at the end (more on that later)
Don't overthink it. Your first article doesn't need to be perfect: it needs to be published.
2. Write (or Re-Visit) Your Email Sales Funnel
Your email list is one of your most valuable marketing assets. But if your funnel is outdated, incomplete, or non-existent, you're leaving money on the table.
A strong email sales funnel guides prospects from "just browsing" to "ready to buy": automatically. For marketing strategy for b2b companies especially, email remains one of the most effective channels for nurturing leads over time.
Where to Start
If you don't have an email funnel yet, start simple. You need three things:
A lead magnet – Something valuable enough that people trade their email for it (checklist, guide, template, etc.)
A welcome sequence – 3–5 emails that introduce your business, deliver value, and invite the next step
A clear call to action – Every email should point somewhere: schedule a call, download a resource, reply with a question
If you already have a funnel, audit it. When's the last time you updated your welcome sequence? Are your emails actually getting opened? Are they leading to conversions?
Quick Wins
Subject lines matter. Test shorter, curiosity-driven subject lines to boost open rates.
Cut the fluff. Every sentence should earn its place. If it doesn't move the reader forward, delete it.
Add one CTA per email. Don't overwhelm: guide.
Marketing strategy and planning often overlook email because it's not flashy. But it works. And it compounds over time.
3. Steal From This List of Social Posts
Social media is where most businesses spin their wheels. You know you need to post, but you stare at a blank screen with no idea what to say.
Here's a shortcut: a ready-made list of 10 social post types you can rotate through every month. Each one serves a purpose: building trust, driving engagement, or generating leads.
This is marketing strategy with example after example, ready for you to adapt and post.
10 Social Post Types (With Quick Definitions)
1. Current View Share a behind-the-scenes look at your workspace, a project in progress, or your day-to-day. It humanizes your brand and builds connection.
2. Quote From Expert Article Pull a punchy line from a blog post or article you've written. Link back to the full piece to drive traffic.
3. Call to Action Direct and simple: ask your audience to take a specific step. Book a call. Download a guide. Visit your website.
4. Testimonial Let your customers do the talking. A short quote or screenshot from a happy client builds instant credibility.
5. Team Member Bio Introduce someone on your team. People connect with people, not logos. Show the faces behind your business.
6. Process Carousel Walk through your process step-by-step using a carousel format. Great for explaining complex services in a digestible way.
7. Founder's Story Video A short video sharing why you started the business. Authenticity wins attention: and trust.
8. Us vs. Them Compare your approach to the "old way" or common alternatives. Highlight what makes you different without bashing competitors directly.
9. Quote You Operate By Share a guiding principle or philosophy that drives your work. It signals your values and attracts like-minded clients.
10. Freebie Offer (Lead Gen) Promote a free resource: checklist, template, guide: in exchange for an email. This is how you turn followers into leads.
How to Use This List
Don't try to post all 10 in a week. Pick 2–3 per week, rotate through the list, and repeat. Consistency beats creativity every time.
If you want to go deeper on social media management, we can help you build a content calendar that actually gets results.
What Marketing Strategy Should You Focus On First?
If you're feeling overwhelmed, pick one. Just one.
Need more website traffic? Start with the expert insight article.
Have traffic but no conversions? Fix your email funnel.
Want more visibility fast? Use the social post list and stay consistent.
These three tactics work together. An expert article feeds your email funnel. Your email funnel promotes your social content. Your social content drives traffic back to your articles.
That's marketing with strategy: not random acts of content.
Ready to Build a Marketing Strategy That Works?
You don't need more tactics. You need a plan that fits your business, your budget, and your goals.
At The Haven Agency, we help small and medium-sized businesses cut through the noise and focus on what actually drives growth. Whether you need a clear roadmap, a website that converts, or a content strategy that builds momentum: we're here to help.
Contact us today to get started. Let's turn your marketing into a growth engine.
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