3 Videos Your Company Needs in 2026

Content is king: but that doesn't mean you need 30 videos cluttering your marketing strategy. Is it helpful to have more content? Absolutely. Does the foundation of your marketing need 30? Probably not.

Lots of businesses have been told to create endless streams of content to stay competitive. The hardest part is knowing where to start when every marketing "expert" preaches a different number: post daily, create weekly series, batch 50 videos at once. This approach leaves most business leaders overwhelmed, under-resourced, and wondering why their content isn't converting.

Stop the guesswork.

Quality Beats Quantity Every Time

A lot of businesses think that in order to get results, you just have to create more content. You can have thousands of followers and hundreds of videos, but followers don't equal leads or customers. The businesses winning in 2026 understand that strategic, high-quality content can win when distributed correctly. Remember: marketing is a practice of memorization.

"Save 15% or more when you switch." - I don't even have to tell you who this phrase belongs to.

The most successful companies focus their video efforts on three essential pieces that work together as a complete sales system. These are carefully designed to move prospects through your customer journey.

Video #1: The Intro Video (Your Foundation)

Your intro video serves as your digital handshake. This is where you establish who you are, who you help, and why it matters. Think of this as your founder story meets StoryBrand framework.

Use a simple Problem → Solution → Result structure that makes clear who you are and who you help.

What to include:

• The problem your ideal customer faces

• Your unique solution approach

• The transformation you deliver

• Your personal story or company origin

Keep this video between 60-90 seconds. Lead with the problem your audience experiences, not your credentials. Your prospects don't care about your awards: they care about whether you understand their challenges and can solve them.

This video lives on your homepage, your LinkedIn About section centerpiece, and your go-to introduction for speaking engagements. It's the foundation that makes every other piece of content more effective because people know who you are and what you stand for.

Video #2: The Value Video (Build Trust)

Your value video is where you prove your expertise without asking for anything in return. This 5-minute educational piece should teach something immediately useful that your ideal customer can implement today.

The formula that works:

• Identify a specific problem your audience faces

• Provide a clear, actionable solution

• Walk through implementation step-by-step

• Mention how this connects to larger business outcomes

This video should demonstrate competence through helpful, practical advice. When someone watches this video and thinks, "If they give away this level of insight for free, imagine what they can do when we work with them," you've succeeded.

Value videos work because they build trust over time. You may have someone watching in the background who isn't ready to buy today but is evaluating you against competitors. Consistent value delivery makes the decision easy when they're ready to move forward.

Video #3: The Offer Video (Drive Action)

Your offer video is where the rest of your strategy leads to conversion. This piece clearly articulates your value proposition and includes a direct call to action. No dancing around what you do or hoping prospects will figure out next steps.

Essential components:

• Specific outcome you deliver

• Timeline for achieving results

• Investment level or process overview

• Clear next step for engagement

This video should answer the question: "What exactly happens when I work with you?" Be direct about the transformation you provide and specific about how prospects can get started.

Your offer video becomes your team's best friend. It qualifies prospects before calls, handles common objections, and sets proper expectations. When someone watches your offer video and requests a consultation, they're already pre-sold on working with you.

Why This 3-Video System Works

Most businesses fail at video marketing because they create content without strategy. They post randomly, hoping something sticks. This shotgun approach wastes time and confuses audiences.

The 3-video system works because each piece serves a specific purpose:

• Intro video builds recognition - People know who you are

• Value video builds trust - People believe you can help them

• Offer video builds urgency - People understand how to work with you

Together, these videos create a complete buyer journey that works 24/7. Prospects can discover you, evaluate your expertise, and understand your offer without needing immediate human interaction.

The Consistency Factor

"But Spencer, we want to produce more content and share more online!"

Good.

But you need a foundation to fall back on. You need clear messaging delivered regularly.

The companies who will win in 2026 will show up consistently with their core message across these three video types and will repeat it in all other content. It's their Northstar and is repurposed, refined, and redistributed rather than constantly creating new content from scratch.

Consider this: one well-crafted intro video can serve as your elevator pitch, homepage hero, social media bio, and conference introduction for an entire year. One solid value video can become a blog post, email sequence, social media campaign, and sales presentation. Your offer video becomes your primary sales tool across all channels.

Implementation Strategy

Start with your intro video. Get clear on your core message before creating additional content. Who do you serve? What problem do you solve? What transformation do you provide?

Next, identify the one thing your ideal customer struggles with most. Create your value video around solving this specific challenge. Make it practical and immediately actionable.

Finally, craft your offer video. Be direct about what you provide and how prospects can engage. Remove friction from your sales process by clearly explaining next steps.

Production tips that matter:

• Good audio is more important than you may realize

• Natural lighting can supplement expensive equipment

• Clear messaging is more important than your visuals

• Authentic delivery outperforms scripted perfection

Measuring What Matters

Track engagement quality over vanity metrics. Comments asking follow-up questions matter more than total views. Consultation requests matter more than likes. Revenue attribution matters more than follower count.

The 3-video system makes measurement straightforward:

• Intro video: Brand recognition and awareness metrics

• Value video: Engagement depth and content shares

• Offer video: Consultation requests, bookings, purchases, or sales qualified leads

Common Mistakes to Avoid

Don't create videos in isolation. Each piece should reference and reinforce the others. Your intro video should hint at the value you provide. Your value video should mention your broader capabilities. Your offer video should call back to the problem established in your intro.

Avoid the temptation to create "just one more" video before launching. Perfect execution of three strategic videos beats mediocre execution of thirty random pieces.

Don't ignore distribution. The best video content fails without strategic placement. Use these videos across your website, social media, email campaigns, and sales processes.

Ready to Streamline Your Video Strategy?

Stop overwhelming yourself with endless content creation. Start with strategy, focus on quality, and build consistency around these three essential videos. Your future self (and your sales team) will thank you.

Easy Next Step:

Copy and paste this blog post into ChatGPT and add this prompt:

I want to write scripts for the 3 videos referenced in this blog post. Ask me 5-7 questions about my business that will provide the information needed to clearly and concisely articulate my brand/product offers to my audience.

The Haven Agency uses proven frameworks to take the guesswork out of content, websites, and marketing strategy.

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