How to Use AI in Marketing Without Sounding Like Everyone Else

Why Your Content Needs a Human Touch to Convert

AI tools like ChatGPT, Gemini, and Claude are powerful. We use them. Our clients use them. And we encourage that.

But here’s the problem: too many businesses start with a prompt and hit publish.

That’s why so much content sounds the same. Anyone can generate a blog or cold email. Very few take the time to make it personal—and that’s where engagement drops off.

The Problem: AI Should Help, Not Replace Your Voice

One of our clients was using AI to build a cold email sequence. The copy was clear and well-written. But by email three, engagement had collapsed.

Only about 25 percent of the list was still opening messages.

So we made one change: a simple, two-minute personalized video in the third email.

The result?

• Click-through rate jumped to 12 percent

• Audience retention climbed to 65 percent

• Sales conversations restarted almost immediately

Why did it work? Because it finally felt like a real person was reaching out.

The Stakes: What You Risk with Generic AI Content

When your content sounds robotic, people stop listening.

Here’s what happens when you rely on AI alone:

• You blend in with every competitor using the same tools

• Your brand loses trust and authenticity

• Engagement drops—and so do conversions

• Prospects stop opening your emails or watching your content

Anyone can copy your marketing. They can’t copy your personality.

The Plan: How to Use AI the Right Way

AI should make you faster and sharper—but never replace your voice.

Here’s how we recommend using it:

1. Start with your real thoughts: Record a voice memo. Jot down messy notes. Use a client conversation. Capture something real.

2. Use AI to refine: Let it format, clarify, and organize your ideas. It’s great for cleaning up, not creating from scratch.

3. Revise with intention: Does it sound like you? Would you say this to a client in a meeting? If not, revise.

4. Add something personal: Drop in a short video, add an anecdote, or use language you naturally speak. These small touches make a huge impact.

Using the built in voice recorder on your phone is a great way to capture your thoughts and personality.

Human Touch Wins: Tips to Personalize AI Content

If you’re already using AI to support your marketing, here are quick ways to make it more personal:

• Use a story or example from your own work

• Add a short video using BombBomb or Loom

• Mention your audience’s role or pain point directly

• Write how you talk—not how a robot would

• Include visuals or data unique to your process

It’s like dating. You don’t build a relationship with a templated message. You show up. You talk. You invest. Marketing works the same way.

Final Word: AI Can Help... but You Still Need to Show Up

AI can be a smart part of your process, but it should never be the whole thing.

You don’t need more content. You need better connection.

So before you hit send, ask: Does this sound like me?

If not, give it one more pass—with your voice leading the way.

Ready to Make Your Marketing More Human?

At The Haven Agency, we help businesses create websites, emails, blogs, and video content that convert—without losing your voice.

Schedule your free Marketing and Website Review today.