What is Online Advertising?
Online advertising is a form of marketing and advertising which uses social media to deliver your message to potential customers.
The power of online advertising is not simply in delivery. Online advertising gives us the ability to A/B test everything from image & creative to identifying the messaging that best resonates with your audience.
At the awareness stage of the customer journey, you want to reach as many people in your target audience as possible.
Focus on imagery of your products and services that will prompt people to pause and learn more.
Finally, in the conversion stage, you want messages that remove the final hurdle to purchase.
For example, promotions and special offers that prompt your customers to act now.
This may also be an opportunity to introduce a lead generating offer such as a free consultation, review/report, additional information found in a PDF, or even a series of videos. The goal depends on your measurement of success - is that getting their email? booking an appointment? or making an online sale?
Now is the time to introduce general information about your business, and basic descriptions of your products or services.
This may be a carousel, a short video, or an image that directly relates to your services.
Once people are aware of your business, you want to focus more on the specific benefits of your products and services. This is a good moment to talk about how your products and services differ from those of competitors, since customers may be comparing brands.
After the rest of your marketing foundation is built, it's time to introduce yourself to your audience and convince them YOU are the right solution to their problems.
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