What is Online Advertising?

Online advertising is a form of marketing and advertising which uses social media to deliver your message to potential customers.

The power of online advertising is not simply in delivery. Online advertising gives us the ability to A/B test everything from image & creative to identifying the messaging that best resonates with your audience.

Advertising Process:

1. Awareness

At the awareness stage of the customer journey, you want to reach as many people in your target audience as possible.

 

Focus on imagery of your products and services that will prompt people to pause and learn more. 

2. Inform

Finally, in the conversion stage, you want messages that remove the final hurdle to purchase.

For example, promotions and special offers that prompt your customers to act now.

This may also be an opportunity to introduce a lead generating offer such as a free consultation, review/report, additional information found in a PDF, or even a series of videos. The goal depends on your measurement of success - is that getting their email? booking an appointment? or making an online sale?

Now is the time to introduce general information about your business, and basic descriptions of your products or services. 

This may be a carousel, a short video, or an image that directly relates to your services.

3. Educate

Once people are aware of your business, you want to focus more on the specific benefits of your products and services. This is a good moment to talk about how your products and services differ from those of competitors, since customers may be comparing brands.

4. Convert
Advertising Process
After the rest of your marketing foundation is built, it's time to introduce yourself to your audience and convince them YOU are the right solution to their problems.

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... or even just by 140%?

... or if you reached 153,900 people in a 30 day period?

The Haven Agency

• Memphis, TN • 9013788931spencer@thehavenagency.com

© 2021 by The Haven Agency. 

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Many businesses spend time talking about marketing, but very few take the time to DO marketing. When a business stops marketing itself, it ceases to grow.

The Haven Agency creates scalable systems for marketing and advertising that businesses need to grow. 

The Haven Agency exists because if businesses market themselves, they are more likely to survive and thrive.

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