Redbridge

How a global treasury advisory firm went from a content gap to a year-round marketing engine.

• Industry: Treasury & Finance Advisory

• Company Size: ~120 employees

• Engagement: Ongoing retainer (2+ years)

• Services: Brand messaging, website, content strategy, copywriting, LinkedIn advertising, email campaigns, event promotion, sales support

The Situation

Redbridge is a global advisory firm that works between corporate treasury departments and their banking partners to ensure companies are getting the best rates, pricing, and service. With around 120 employees across the US and Europe, they had the expertise and the client base, but their marketing was not keeping up.

They had a designer in-house and had brought on a writer, but the writing hire did not work out. That left a gap. Articles were not getting written. Case studies were not being developed. Social media was inconsistent. Newsletter content was falling behind. And across the organization, product teams knew they needed to produce content more regularly to stay ahead of competitors who were becoming more visible online.

Their European team had a copywriter who worked mostly in isolation, supporting the sales team with materials. But in the US, there was no one driving content strategy or production in a consistent, ongoing way.

Haven was referred to Redbridge through a connection in the finance and payments space. The initial ask was straightforward: help with brand messaging and put together a wireframe for an updated website. It was scoped as a short engagement.

What We Did

We started where we always start: the message. We worked through Redbridge's positioning, clarified how they talk about what they do, and built a messaging framework that could guide everything else. From there, we developed a website wireframe that reflected the updated brand language.

But something happened that happens often with Haven clients. The short engagement turned into a longer conversation. Redbridge saw what connected, strategic content could look like, and they needed someone to keep producing it. So the relationship expanded.

Today, Haven functions as the content gatekeeper for Redbridge. Every piece of copy that goes out to the world on behalf of the company runs through our team. That includes articles, case studies, social media content, newsletter campaigns, LinkedIn advertising, and sales tools for their team.

We are embedded in their operations. We attend sales meetings. We meet regularly with their team to align on campaigns, content priorities, and sales strategy. We have developed new web pages as their service offerings have evolved. And we now manage the promotion of every event and conference Redbridge participates in, including outreach to attendees, scheduling meetings, and coordinating pre-event communication.

This is not a vendor relationship. This is a working partnership where Haven operates as an extension of the Redbridge marketing team.

What Changed

Redbridge's marketing went from reactive to proactive. Content is no longer an afterthought. It is a consistent, strategic output that supports every part of the business.

In one year alone, Haven produced 13 articles and 9+ case studies for Redbridge, and played an instrumental role in shaping the website development project. Website traffic is up. Their most successful webinar to date was produced and promoted during this engagement. Their sales team now has a steady supply of materials to use in conversations with prospects. Their LinkedIn presence has gone from quiet to active, with ongoing advertising campaigns targeting the right audience.

Most importantly, Redbridge is no longer falling behind. They are forging ahead with content across multiple formats and channels. The marketing supports the sales process, and the sales process informs the marketing. It all connects.

The company is approaching 100% to forecast, and the strategic plan is moving toward positioning Redbridge to fundraise, develop more software, and establish itself as the clear leader in the treasury advisory space. Marketing is no longer the piece that is lagging. It is one of the engines driving the business forward.

"The Haven Agency has been instrumental in helping shape our marketing process and delivering quality content." - Michael, Redbridge

The Takeaway

Redbridge did not need an agency to build them a website and disappear. They needed a team that would learn their business, sit at the table with them, and take ownership of the content that represents them to the world. That is what Haven does.