Ep 20 - Brand Identity, Identity Branding, & Perception

Your brand matters.

Your branding matters.

How do you pair these two concepts together?

* Brand Identity - The subtle decisions that make up the look of your brand (fonts, colors, logos, etc)

* Identity Branding - Giving your brand a personality that your audience connects with.

* Perception - The outcome of the work you put into your look and personality! (what people say about your brand when you aren’t around)

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