Ep 18 - MARKETING VS PR VS ADVERTISING VS BRANDING

What are the differences between marketing, pr, advertising, and branding?

MARKETING:

The process and planning of promotion.

This of this like an umbrella for everything else.

PR:

The act of maintaining a favorable public image. Sometimes used to draw attention to positives and away from negatives.

ADVERTISING:

Intentionally drawing attention to your brand, products, and services.

BRANDING :

This runs horizontally through all your initiatives because it is the perception of your company/brand from second and third parties.

Credit: http://creativesandbusiness.com/2810-branding-brand-marketing/

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