Spencer Johnson
Ep 18 - MARKETING VS PR VS ADVERTISING VS BRANDING
What are the differences between marketing, pr, advertising, and branding?
MARKETING:
The process and planning of promotion.
This of this like an umbrella for everything else.
PR:
The act of maintaining a favorable public image. Sometimes used to draw attention to positives and away from negatives.
ADVERTISING:
Intentionally drawing attention to your brand, products, and services.
BRANDING :
This runs horizontally through all your initiatives because it is the perception of your company/brand from second and third parties.
Credit: http://creativesandbusiness.com/2810-branding-brand-marketing/
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