• Spencer Johnson

Ep. 12 - Marketing Funnel Part 1: Your Brand Message

What's the one thing your business couldn't survive without?

Your phone?

Your computer?

Your office space?

Your networking group?

All of those are important, but if you do not have a clearly defined brand message you're probably confusing a lot of people. And as Donald Miller would say "If you confuse, you lose."

Part one of the ENTIRE marketing funnel is YOUR BRAND MESSAGE. Identify your customers, their problems, why you are credible to be their guide, your process & agreement, and finally your call to action.

Once you have that message, you can start implementing through Social Media, Advertising, Websites, PDFs, and more!


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