5 Simple Social Media Posts You Can Create Today

When I was working at a previous company, right out of college and at a time when social media was becoming both more popular AND provided more opportunities for content, ads, and integration into sales funnels… that was part of my job.

I was tasked to start engaging (and getting more engagement) for the brand and it was a struggle. That's the truth. I would wake up every day and hope there would be an opportunity to capture something interesting… whether that was an activity, a moment in time, that would make people care.

After months of pulling my hair out while waiting for those moments, I realized that the power of social media marketing is not just in capturing the split seconds, but in having a content strategy that you could actually accomplish. Having a framework was necessary to drive engagement, and save my sanity.

So that's what I did, I looked for categories of thought that I could write down and come back to at any time… whenever I needed something to share.

I think a lot of business owners, leaders, and social media managers have faced a similar situation. You know that being active on social media platforms is important for your business, but it's stressful to find fresh content every day while you are actively participating in the actions that actually make up your role and responsibilities to your clients.

So, I'm sharing 5 easy social media content categories that any company can use - whether you're a lawyer or an architect… a payment processor or a dentist.

If you know anything about The Haven Agency and our content creation process… I'll start with the obvious one:

1. Educational or Informative Posts

When in doubt, this is the easiest fallback for your social media strategy. Prove that you are the expert in your space by sharing your thoughts and insights with your audience. We like to pull this content from a primary source like a long-form video or blog article (because it's already written!)

Don't be shy about looking into the analytics of your blog posts and copying/pasting a line from a top performer from last month or last year. It's ok to recycle relevant content that your audience found valuable.

You can share this knowledge in 2 different ways:

• If you're comfortable on camera, record a quick 45-60 second video of yourself sharing information

• Grab a quote and literally copy and paste it onto a graphic. Ideally, this is a branded template you can use… but it's also totally ok to find something on Canva and adjusting it to meet your brand standards.

Some examples would be:

• Dentists: A quick video or graphic discussing pros/cons of manual vs electric toothbrushes

• Non-Profit: Give your audience a breakdown of spending and impact from last month

2. Behind the Scenes Content

People love connecting with real people. Humanize your brand by sharing behind the scenes photos or a quick reel made in CapCut.

Show what it is that you do (if you work with your hands), highlight an employee, give a project status update, or capture a moment that represents your brand.

Yes - this takes a little bit of effort but have a quick chat with the team and ask what they are excited about sharing that day or later this week if you are trying to plan ahead.

Some examples would be:

• A photographer sharing a photo of their camera with a brief description of the set up or camera settings

• A cafe cutting together a quick video of their latest special or their opening procedures

• An employee benefits company could celebrate an employee or a company milestone

3. Share Good News

We all need more good news in our lives and on our social media feeds. Use this as a chance to share something good that is happening for your audience, for your employees, or for your community.

You don't have to overthink this social media post type. All you have to do is pay attention to moments that "spark joy" - things like connection, impact, or a walk to the bakery down the street for a sweet treat.

Good news spreads fast and connects us together… wouldn't you like your brand to be seen as a source of happiness and joy?

4. Share a Tip or a Resource

This is a bit more in depth than category 1 (education and information) - Sharing a tip or a resource is about providing value to someone who may never become your customer.

Tips and resources not only help your audience… but position your brand as the expert that exists to guide your audience to the ideal result. It's not about making money… but it does something interesting: when you share your tips and resources, your business grows because people learn to trust and rely on you.

Some examples would be:

• A realtor sharing a mortgage rate calculator to help your audience understand what they can realistically afford

• A gym sharing a 10 minute, full body stretch video from YouTube or recovery partner (such as a cold plunge facility - big in Nashville)

• This blog post… it's about helping people with a resource full of social media content topics they can post! (Shameless plug)

5. Calls to Action

It's so strange - businesses either ONLY post CTAs… or never post CTAs.

My rule of thumb is that roughly 20% of your social media posts should be direct calls to action. To clarify further, you should have CTAs sprinkled throughout your other posts to learn more, read more, share with a friend, comment with "Happy Birthday to Angela in Accounting", etc. But don't miss the opportunity to clearly and directly call your audience to engage with your brand (read: buy/contract).

These CTAs should be easy to follow.

And they should come with a bit of urgency… because every sales person knows that their customers' life is only getting worse until they start working with you! Ok… extreme, but you get the point.

Putting Your Social Media Content Strategy Into Action We've covered five easy social media posts that your brand can start utilizing immediately… like today. What I would usually recommend is that you take each of these types of posts, write the category on the top of a post-it note, and underneath write the specifics. If post-its are too cluttered for you… copy and paste this whole article into ChatGPT and ask it to create 5 ideas for each of the categories for your brand in [industry] and you'll have 25 social media content options that you can pick and choose from. **Consistency is the most important thing for your brand.** **Ease is the most important thing for you.** Use these content ideas to get your brand out there, in front of your audience, acting as the guide they need. If you need help with your social media marketing strategy, [give us a call](https://www.thehavenagency.com/contact) and let's chat. If you want some more social media content ideas, here's a quick list of other possibilities: - Customer highlights and testimonials - Industry insights and trends - Myths vs. truths in your field - Product or service spotlights - Frequently asked questions (FAQs) - Community partnerships and collaborations To your success.