• Spencer Johnson

#10 - The Content You Need for a Successful Campaign

You can't create an effective campaign if you don't have great content! Sure, there is stock photo and video... but there are a few pieces of content we recommend that are more impactful if they are original.

There are 3 categories of content to consider:

1. Primary Content - the Brand Video (60-120s)

2. Secondary Content - the Commercials (15-30s)

3. Micro Content - the reminders (3-5s clips or graphics)

If you partner with a strategic production company, all of these pieces of content can be accomplished as a part of the same project!


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