Northeast Acquirers Association
Website Design | Newsletters & Campaigns | Video Production | Social Engagement
Overview
Five years ago, the team at Northeast Acquirers Association reached out because the annual conference needed a fresh marketing partnrer.
We came on board to build a full marketing system covering the website, social, email, video, and a custom mobile app.
Today the conference is one of the most important events in the payments industry, with sold-out exhibitor floors and sold-out sponsor inventory.
THE SITUATION
Five years ago, Northeast Acquirers Association, NEAA, was running an annual conference with a strong industry reputation but attendance that had plateaued.
The audience was there, but engagement was inconsistent and growth had stalled. The marketing was scattered across one-off emails and occasional social posts with no consistent plan.
The team knew the conference could grow. What they did not have was a system that would make growth predictable. Every year, marketing started from scratch. There was no playbook. There were no compounding assets. The conference depended on word of mouth and tradition more than on a marketing engine.
WHAT WE DID
Over five years, we have built and refined a complete marketing system for NEAA. The system has several distinct components.
The conference website gets rebuilt every year to reflect the current year's content, speakers, and sponsors. The structure has matured over time, but the principle has stayed the same: the website is the central hub that every other piece of marketing points to.
We produce monthly email newsletters that keep the NEAA audience engaged year-round, not just in the months leading up to the conference. The newsletter has become one of the most consistent touchpoints the audience has with the organization.
We produce event recap videos after each conference that double as marketing assets for the following year. The recap captures the energy of the show and gives prospective attendees a tangible sense of what they would experience by registering.
We handle speaker highlights during the months leading up to the conference, building social and email content around each featured speaker. These pieces give the audience a reason to register early and give speakers a reason to amplify the conference to their own networks.
We designed a custom mobile app for the conference that gives attendees a single place to manage their schedule, find their way around the show floor, and connect with sponsors. The app has become an expected part of the NEAA experience.
The full system, website plus email plus social plus video plus app, gives NEAA a marketing engine that compounds year over year. Each year's work makes the following year easier.
What changed
A conference that sells out.
The 2026 NEAA conference in Boston was attended by over a thousand people, the largest in the organization's history. Exhibitor floor inventory sold out. Sponsorship inventory sold out. The event has become one of the most important gatherings in the payments industry.
Marketing that compounds year over year.
Because we built a system rather than running one-off campaigns, each year's marketing builds on the previous year. Speaker highlights, event recaps, newsletters, all of it stays in circulation. NEAA isn't restarting marketing every year. They're compounding it.
A digital experience that matches the event.
The mobile app, the conference website, and the email cadence all work together to give NEAA attendees a digital experience that matches the quality of the event itself. The marketing isn't a bolt-on. It's part of the product.
A five-year partnership that keeps growing.
What started as a conference rescue has become a five-year ongoing partnership. The relationship between Haven and NEAA is one of the longest in our portfolio and a reflection of what's possible when a system gets built right and gets maintained.
