WHAT WE DO
What can Email Marketing Do?
Email campaigns are an essential way to communicate with potential and existing customers. Using the StoryBrand framework, we develop email sequences for both Sales and Nurturing campaigns.
When a potential customer expresses an interest in your company, but they’re not quite ready to covert, a nurture campaign will deliver valuable content that builds awareness and loyalty with the reader. They’ll be more likely to remember your company when they need the type of service or product you sell.
Parts of an Email Funnel
Email #1 - DELIVER THE ASSET.
Thank your customer for downloading the free resource (your lead generator). Don’t try to sell them on anything.
Email #2 - PROBLEM + SOLUTION
In the second email, identify a problem your customer is facing that
is preventing them from getting what they want. Acknowledge and resonate with their pain. Then, introduce your product or service as the solution that is going to resolve that exact pain point.
Email #3 - TESTIMONIAL
The third email should be a customer testimonial. Find someone who has experienced success with your product or service, and get that person to describe their success to other potential customers. When gathering this testimonial, capture the problem your customer was facing prior to buying your product. Then, have them explain how your product resolved their pain points. Finally, ask them to describe the successful results they have experienced.
Email #4 - OVERCOME AN OBJECTION
Why do most people NOT buy your product or service? In this email, you want to speak to that common resistance, and then overcome it with specific benefits the customer will experience.
Email #5 - PARADIGM SHIFT
This email shows how your product or service is different than the competition. The easiest way to do this is to highlight how your customer’s current way of thinking is costing them something. This email shows that the way you approach your product or service is different and better. We call this a “paradigm shift.”
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