Westminster academy
Their Need:
Westminster Academy's development and fundraising department sought a way to engage parents, prospective families, and donors. They needed marketing materials that highlighted the unique aspects of their curriculum and community, focusing on pillars like Academics, Athletics, Community, and Arts.
Our Solution:
The Haven Agency provided comprehensive content creation services, including:
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Video Production: Pre-production and ideation, on-site interviews, and six 4-minute videos released throughout the year.
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Content Strategy: A year-long plan spotlighting key pillars of the school through diverse perspectives from parents, students, and teachers.
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Distribution: Videos were shared across social media, YouTube, newsletters, and materials for prospective families.
The Impact:
The campaign exceeded expectations, effectively showcasing Westminster's uniqueness. Videos increased engagement among donors, parents, and the community while strengthening the school's brand. The collaboration fostered a deeper relationship between The Haven Agency and Westminster, embedding us in their community.
What They Said:
I can’t recommend Spencer Johnson and The Haven Agency enough! It was a delight getting to work with him on a video series for our Annual Fund. He gave life to our ideas, helped us organize the details, made the process enjoyable, and was flexible with our timeline. We have worked with him on multiple projects and will continue to do so. He produces quality work, is extremely talented, and an added bonus- he’s fun!
