Your brand matters. Your branding matters. How do you pair these two concepts together? * Brand Identity - The subtle decisions that make up the look of your brand (fonts, colors, logos, etc) * Identity Branding - Giving your brand a personality that your audience connects with. * Perception - The outcome of the work you put into your look and personality! (what people say about your brand when you aren’t around) Visit Haven Online: thehavenagency.com #socialmedia #digitalmar

Marketing is such a broad term… let’s talk specifically about Organic, Social Strategy. The key to good marketing is a consistent message. And when you have a consistent message, you maximize the usage of each piece of content you create. Look at AnswerthePublic.com From your answer comes a video. From the video comes a blog post. From your blog post comes clips, quotes, and Calls to Action. Spread a consistent message far and wide and it will organically be picked up and rem

What are the differences between marketing, pr, advertising, and branding? MARKETING: The process and planning of promotion. This of this like an umbrella for everything else. PR: The act of maintaining a favorable public image. Sometimes used to draw attention to positives and away from negatives. ADVERTISING: Intentionally drawing attention to your brand, products, and services. BRANDING : This runs horizontally through all your initiatives because it is the perception of y

When was the last time you were CALLED OUT on your marketing? Some marketing companies may not admit to it… because they are SUPPOSED to have it all together. Well… yesterday, Donald Miller at Business Made Simple called me out. Nurturing emails. Here’s the deal: Send at least 1 every week Make them informative and valuable The could include: Expert advice: Answerthepublic.com Video Blogs Offers & Offer Reminders Trends, Ideas, and Insight Food for thought for your Wednesday!

Advertising. Here’s what you should know... for now! We've covered a lot of material about marketing and funnels. Now, it's time to discuss advertising a bit. This is an essential part of your complete marketing funnel and there are a few things you need to understand first. Online & Social Media Advertising cannot exist on its own. It goes hand in hand with marketing/conversation, but it helps reach people who will care! Create a way to guide your audience through the custom

Your website will get someone interested but you need to spend time to convert them! It’s true, unfortunately… one funnel isn’t enough. You need one to get people interested and another to get them to buy. One critical piece of the customer journey is educating, informing, and overcoming objections. The best way to keep someone engaged is to get their email. But how do you get their email? Here are some thoughts! For more, check us out online. Maybe download our guide?? Visit

Your website shouldn’t be an afterthought! This is the entrance customers will take into experiencing your brand. Does your website have the content you need to draw in your audience? Give them a clear process? Call them to action? Here are a few of my thoughts on implementing your brand message onto the homepage of your website! #socialmedia #digitalmarketing #digitaladvertising #online #strategies #socialmediamarketing #advertising #entrepreneur #entrepreneurlife #facebook

Funnels are great - but only if you actually create them! A full marketing funnel should include: Online Advertising (Clicks) A Great Website A Valuable Lead Gen. Magnet/PDF A Complete Email Funnel If you feel like you’ve got the website or emails to win customers over, it’s time to start getting them to your website! #socialmedia #digitalmarketing #digitaladvertising #online #strategies #socialmediamarketing #advertising #entrepreneur #entrepreneurlife #facebook #marketing #

You wouldn’t walk into a room and say “hi, I’m Joe. Wanna do business?” OF COURSE NOT! You would want to educate your client. Consider this phase on-boarding. You’re prepping them to make the right decision to choose your company. We will talk about your customer’s journey, how we will guide them using social media through the parts of being aware of your brand, considering your brand and finally, converting them so that they actually become a part of your brand’s clients. We