Your Advertising

Whether it's on social media or magazines, billboards or television commercials, advertising should be a part of your brand strategy. Advertising is all about introducing your brand and your solutions to new potential customers.

PAID ADVERTISING

LET'S MAKE THIS CLEAR - ADVERTISING COSTS MONEY.

If your brand is in a position to begin scaling up, advertising is a great way to reach new people... but it's a funnel, not a faucet. You must guide them through the process of discovery, education, and conversion.

1. Awareness

At the awareness stage of the customer journey, you want to reach as many people in your target audience as possible.

 

Focus on imagery of your products and services that will prompt people to pause and learn more. 

2. Inform

Now is the time to introduce general information about your business, and basic descriptions of your products or services. 

This may be a carousel, a short video, or an image that directly relates to your services.

3. Educate

Once people are aware of your business, you want to focus more on the specific benefits of your products and services.

 

This is a good moment to talk about how your products and services differ from those of competitors, since customers may be comparing brands.

4. Convert

Finally, in the conversion stage, you want messages that remove the final hurdle to purchase.

For example, promotions and special offers that prompt your customers to act now.

This may also be an opportunity to introduce a lead generating offer such as a free consultation, review/report, additional information found in a PDF, or even a series of videos. The goal depends on your measurement of success - is that getting their email? booking an appointment? or making an online sale?

Explore the Advertising Funnel  →

Your advertising teaches your audience.

Advertising is all about connecting your brand to their need. For example: when I sneeze, I need a Kleenex. In the same way, your advertising helps your audience memorize that when they have X need, you have Y solution.

If you don't advertise yourself...

If your brand doesn't adverte itself:

  • Your pipeline will be empty

  • Your brand won't be recognized

  • Your solutions will be unknown

  • You don't exist (in the minds of your audience)

  • You leave revenue on the table.

When you do advertise yourself...

After you create an advertising funnel:

  • Your audience is made aware

  • Your audience is informed

  • Your audience is educated

  • Your audience will convert

  • Your business will grow

Ready to get started?

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Just fill out the form below, connect with us via email, or give us a call!

We look forward to watching you grow.

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The Haven Agency

• Memphis, TN • 9013788931spencer@thehavenagency.com

© 2021 by The Haven Agency. 

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Join other business owners who get a return on their online advertising investment.

Many businesses spend time talking about marketing, but very few take the time to DO marketing. When a business stops marketing itself, it ceases to grow.

The Haven Agency creates scalable systems for marketing and advertising that businesses need to grow. 

The Haven Agency exists because if businesses market themselves, they are more likely to survive and thrive.

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